Five Factors That Are Non-Negotiable When Purchasing A Ring Online

Online shopping has taken over the retail industry. People around the world can now browse the web and buy anything from the comfort of their home. When we say “anything”, we mean someone can literally order groceries online that will be delivered to their door within a couple hours. Online shopping is easy and often risk free. 


But what about shopping for something as valuable as an engagement ring? Some say buying an engagement ring is one of the biggest purchases one will make in their lifetime, next to a house, car or college education, to name a few. Is it worth the risk to conveniently order an engagement ring online, before even seeing it in person? King of Jewelry goes above and beyond to assure customers feel comfortable and satisfied in their experience with us. 


Some people need to visually see the diamond in order to know if they like it or not, while others are easily satisfied with just browsing an online jewelry store, adding a ring to the shopping cart and hitting the order button. Maybe you don’t have the time to shop in-store or maybe your dream ring is located in a jewelry store, inconveniently across the country. Either way, the GIA, says these five factors are non-negotiable when purchasing a ring online. 


The first one is trust. It’s important to do your research on the seller. Read reviews, look at their social media pages (if they don’t have any, consider that a red flag), call them and ask to speak to a representative but whatever you do, make sure you know who you’re buying from.

Return Policy

The second factor is to make sure they have a return policy, even if it is 30 days or less. There are many reasons why you might return a ring from your bride not liking it (ouch) to the ring simply not turning out the way you expected. King of Jewelry offers a 30-day money back guaranteed return policy. We also offer an exchange policy and a lifetime upgrade policy. It’s important to us that you receive the ring of your dreams, so we try to make that as easy as possible.


The third factor is visuals; ask the jeweler for a million and one pictures of the ring, from every angle. They shouldn’t hesitate to do this and if they are, that’s a red flag. 



The fourth factor is certification. Every diamond purchased through King of Jewelry comes with GIA or EGL certification. GIA is industry standard and has a more conservative grading scale but the buyer can request either/or.

Do your homework

The fifth and final factor for purchasing jewelry online is do your homework. Compare the price and quality to other jewelry, in and out of the seller’s collection. Look into the difference between natural grown and lab grown diamonds). Do not just blindly order a ring online or you might be making a very large and expensive mistake.

These factors came directly from the GIA educational website.